About IRS Denmark
IRS Denmark – Formerly pierre.dk
IRS Denmark carries forward the legacy of pierre.dk, Denmark’s leading specialist in automotive painting. With decades of experience and a deep understanding of paint technology, our teams deliver top-tier refinishing services, precise color matching, and durable coatings for all vehicle types. As part of the IRS Group, we combine local craftsmanship with international standards to ensure consistent quality, efficiency, and environmentally responsible solutions across our nationwide network.
Our high level of service and quality must be driven by passion.
We’ve had fire in our bellies since day one. Today, we are Europe’s largest and most innovative car refinishing company, but we haven’t forgotten where we started. We are your local car refinishing center. And in everything we do, you’ll still encounter the spirit and passion that have always been the driving force behind pierre.dk. We want to be the best. Every time.
Pierre.dk was founded in 1985 in Vamdrup, Southern Jutland, and today operates more than 60 car refinishing centers in Denmark and Sweden. We also include FælgeRep and Dinitrol, and together we employ over 500 passionate team members.
Being Europe’s largest comes with responsibility. We know that. That’s why you won’t find any half-measures with us.
Local, ambitious, and experienced
With us, you get more than just a supplier—you get a committed partner with deep Danish roots and an uncompromising focus on quality, reliability, and sustainability.
We work based on strong Danish values and a professional organization that is ISO-certified and subject to ongoing quality and environmental audits. This means that you can always expect consistent quality, high delivery reliability, and full transparency via Tracelink – in real time.
Our passion for what we do is evident in everything from our customer service to the finished product. We never compromise – neither on quality, ethics nor cooperation.
Become part of IRS Denmark – and get to know us
At IRS Denmark, it's not just about auto painting – it's about people, values, and quality. Whether you're looking for a job, want to understand our culture, or are searching for your nearest workshop, here you'll find everything that makes us IRS Denmark.
